United HR Salary Guide for 2021 in the marketing and commercial area presents salaries ranging from R $ 10,000 to R $ 140,000

22 de January de 2021

Research on the profile of lawyers in companies in 2021, carried out by United HR (International consultancy for executive search and outplacement), points out that the legal department is one of the sectors with the most interfaces within companies, establishing dialogues from the private sector. purchases, sales, even marketing. The company’s legal department is important in maintaining the corporate strategy and in the search for positive productive results.

“In order to become a professional suited to the new profile of the sector, the lawyer needs to go beyond knowledge in jurisprudence. It is necessary to have dynamism and also to have a business vision and think like an entrepreneur ”, says Márcio Miranda CEO Latam of United HR.

“For this, it is essential to have, first of all, an open mind for new learning. This includes courses in the area of ​​new business, entrepreneurship, marketing and management ”, explains Miranda.

According to the research, one of the consequences of digital transformation in law goes beyond management solutions, such as legal software, or artificial intelligence. Working methods have also revolutionized, such as legal design visual law.

“Legal Design is the application of Design Thinking to the legal branch. The approach is based on design concepts and the human component of the issues. It aims to solve the legal client’s problems in an innovative and creative way. To conduct this process, visual law can be used, which brings the image as a way of interacting with users in legal documents, such as contracts, opinions and petitions ”, says Márcio Miranda.

For Márcia Pillat, CEO North America of United HR, in this troubled moment due to the coronavirus pandemic, the importance of the lawyer is to discern the legal from the illegal with more clarity. In view of the numerous provisional measures and rules approved in the areas of labor, civil, contractual, social security, family, traffic and the consumer, the legal professional started to direct this winding path.

“Public agencies adopted measures to prevent the spread of the COVID-19 virus and, therefore, recommended the lockdown. Difficulties arise in relation to work, family, consumption and even social security issues ”, says Márcia Pillat.

The United HR Salaries Guide survey shows that the most prominent positions today are Vice President, Directors and Managers for the areas of compliance, cybersecurity, cryptocurrencies, tax, infrastructure, civil, contractual litigation and startups. < / p>

The salaries proposed in the United HR Salary Guide for 2021 in the legal area vary for executive positions to Vice-presidents from R $ 16 thousand to R $ 120 thousand:

Corporate Legal / Corporate / M & A The Salary Table:

  • Vice President Legal and Compliance: Large Companies R $ 70 thousand to R $ 120 thousand
  • Legal and Compliance Director: Companies P / M R $ 20 thousand to R $ 29 thousand. Companies G .: R $ 35 thousand to R $ 60 thousand
  • Legal and Compliance Manager: P / M Companies R $ 15 thousand to R $ 21 thousand. Companies G .: R $ 22 thousand to R $ 32 thousand

Legal Banks Pay Scale:

  • Vice President: R $ 70 thousand to R $ 120 thousand
  • Director: R $ 35 thousand to R $ 60 thousand
  • Manager: R $ 22 thousand to R $ 32 thousand

Legal Civil Table:

  • Senior Lawyer: Companies P / M R $ 12 thousand to R $ 17 thousand. G Companies: R $ 15 thousand to R $ 22 thousand
  • Full Lawyer: P / M Companies R $ 8 thousand to R $ 12 thousand. G Companies: R $ 12 thousand to R $ 17 thousand
  • Junior Lawyer: P / M Companies R $ 5,000 to R $ 7 thousand. Companies G .: R $ 7 thousand to R $ 9500 thousand

Legal Labor Table:

  • Senior Lawyer: Companies P / M R $ 11 thousand to R $ 16 thousand. G Companies: R $ 15 thousand to R $ 22 thousand
  • Full Lawyer: P / M Companies R $ 7 thousand to R $ 11 thousand. G Companies: R $ 11 thousand to R $ 16 thousand
  • Junior Lawyer: Companies P / M R $ 4500 thousand to R $ 7 thousand. Companies G .: R $ 7 thousand to R $ 9700 thousand

Legal Litigation Table:

  • Senior Lawyer: Companies P / M R $ 12 thousand to R $ 17 thousand. G Companies: R $ 15 thousand to R $ 22 thousand
  • Full Lawyer: Companies P / M R

Faced with the scenario of changes caused by the new Coronavirus pandemic, companies have shown themselves to be innovative in the commercial and marketing areas. To understand this scenario and gather information about planning to resume hiring, United HR (international outplacement and executive search company) spoke with leaders of large organizations, and presented a salary guide for 2021.

The United HR salary guide, presents the hiring trends and the remuneration values ​​for this year 2021. Management positions at the presidency of the commercial and marketing areas were analyzed.

“The use of technology in marketing actions is the main characteristic of the solutions for this year, using some elements such as Artificial Intelligence, Communication Integration, Automation of e-mail marketing and among other characteristics” affirms Márcio Miranda CEO Latam da United HR.

Martechs are companies that use technology and intelligence to plan, execute and measure any type of marketing strategy. Therefore, these companies use new resources focusing on the digital environment to optimize performance in digital marketing strategies, explains Miranda.

According to the survey, the year 2020 was a year full of challenges due to COVID-19. All areas of a company need more technology and the commercial and marketing areas more quickly highlighted the importance of using technology in marketing actions.

For Márcia Pillat, CEO North America of United HR, solutions such as Artificial Intelligence, Communication Integration, Automation of email marketing and other features have more highlights. Customers have changed their needs, and commercial areas have had to make negotiations easier to maintain business.

COVID-19 brought the lockdown affecting the retail and shopping center sector, and e-commerce took on more strength. Consumer goods such as food, electronics, footwear, textiles, pharmaceuticals, pet shop products, health consultations were directed to online sales, says Márcia Pillat.

Data from the United HR survey showed an increase in job openings at e-commerce companies, which increased their sales by 52% in the first half of 2020. E-commerce startups also emerged.

The United HR Salary Guide survey shows that the most prominent positions today are Head of Growth, Marketing Managers, Store Managers, After Sales Managers, Administrative Sales Manager, Marketing Directors (CMO) , Commercial Directors, Relationship Directors, Commercial Operations Directors, Retail Directors, Vice President of Sales and Marketing, CEOs.

The sectors that stand out now are pharmaceutical, hospital, medical equipment, food and beverage, logistics, e-commerce and insurance.

In the long run, the trend is to look for professionals with digital skills, such as internet marketing, SAC 2.0, information technology, e-commerce.

United HR’s research shows that functions related to purchasing and commercial management, logistics and supply chain, collections and financial management played an important role in the world during and after COVID-19. Resilience, empathy, negotiation and creativity are also required skills.
The salaries proposed in the United HR Salary Guide for 2021 in the commercial / marketing areas vary for leadership positions in Middle Management at R $ 16 thousand C-level to R $ 140 thousand:

  • CEO (Chief Executive Officer) – President – Managing Director: Empresa P / M – salaries from R $ 50 thousand to R $ 80 thousand. Empresa Grande R $ 85 thousand to R $ 140 thousand.
  • Sales vice president: Empresa P / M – salaries from R $ 40 thousand to R $ 70 thousand. Empresa Grande R $ 74 thousand to R $ 120 thousand.
  • Commercial Director: Empresa P / M – salaries from R $ 25 thousand to R $ 45 thousand. Empresa Grande R $ 47 thousand to R $ 60 thousand.
  • National Sales Manager – National Sales Manager: P / M Company – salaries from R $ 15 thousand to R $ 30 thousand. Empresa Grande R $ 35 thousand to R $ 45 thousand.
  • Regional Sales Manager – Regional Sales Manager: P / M Company – salaries from R $ 13 thousand to R $ 17 thousand. Empresa Grande R $ 30 thousand to R $ 40 thousand.
  • Account Executive – Key Account Manager: P / M Company – salaries from R $ 10 thousand to R $ 15 thousand. Empresa Grande R $ 18,500 thousand to R $ 25 thousand.
  • E-commerce manager – E-commerce Manager: Empr

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