National cocoa production moves billions a year, and it is opportunity for anyone who wants to make an international career.


The Brazilian manufacturer of bullets and chocolates Peccin invests in this year R $ 30 million, with its own resources, in the modernization of its factory, in the construction of a new distribution center and in a new headquarters. The units will be installed in Erechim (RS), where the company already maintains its operation.  

Nestlé brings to Brazil a line of premium chocolates created in Europe, and Mondelez giant of the chocolate sector opens logistics center in Viana, this brings great prospects of sector employability in Brazil.

Given the impacts of the crisis on the labor market, with a high level of unemployment and discouragement, chocolate, despite being a national passion, is not considered an essential commodity in the Brazilian basket, so its consumption can be harmed and industry demand.

Chocolate until some time, considered a good without substitute, has just won a competitor. The carob is a fruit that replaces cocoa and has been conquering
consumers. In the long run, the fruit can take up part of the chocolate market.

In the Political-Legal aspect, the Senate approved at the beginning of August of this year, the project that establishes the National Policy of Incentive to the production of quality cocoa. The intention of the project is to increase the quality of Brazilian cacao by encouraging the production, industrialization and commercialization of the product. The proposal follows for presidential sanction.

The forecast for this year and for the next 3 years is for the sector to keep rising. If there is any climatic weather or incidence of some pest in the cacao plantations located in Bahia, the price of such commodity may increase, distorting the projections for the average prices of the chocolates and, consequently, of consumption and production and the profit margin of the manufacturers.

International trade in chocolate is widely dispersed, with no nation holding more than 20% of the world market, despite the leadership of European countries (Germany, Belgium and the Netherlands) in chocolate exports. On the other hand, the raw material of this manufacture, cocoa, has enormous representation of Côte d'Ivoire, which dominates more than 45% of the sales of this fruit.

The bullet and chocolate industry in Brazil reserves more importance to chocolate products (tablets and candies primarily), which are more consumed than candies (confections and caramels), and this probably stems from the national territory's advantage in growing cacao, the which provides an inexpensive input for this domestic industry. However, it is noted that the country, despite having this advantage, is not a significant exporter of chocolates, as demonstrated by the trade deficit since 2013.

The positive scenario is that Brazil is the third largest producer of chocolates, candies and confectionery in the world, after the United States and Germany. But the industry receives a high tax burden compared to other segments of the food industry, says Marcio Pereira CEO of United HR on Avenida Paulista. He says he uses the economics analysis strategy to appoint executives to the top-ranked sectors of the economy, and cocoa is one of the sectors that has growth prospects until 2021.

Barry Callebaut is among the world's largest cocoa producers and grinders, with an average annual production of 1.7 million tonnes of cocoa. United HR has indicated to Barry Callebaut, Washington Tamburri Cardoso as Head of Purchasing Indirect Spend & Packaging, and has just been hired. The executive previously worked in multinational companies from different sectors such as Puratos Brazil and Winoa Mineração e Metals.

"Márcio Pereira CEO of United HR, advised me during my career transition, seeking the best opportunities suited to my career and professional profile, repositioning myself in Barry Callebaut, in a leadership position, appropriate to my professional moment ". Washington says.

Original report.