With an economic environment of stability, strength, solidity and growth, the giants are investing in Brazil
It is important to stress that even during the crisis, there was the inflow of money from the multinationals into companies installed here. Direct Production Investment (IDP) - which registers foreign investment inflows - was around US $ 75 billion per year in the last two years, according to the Central Bank (BC). In 2018, the Central Bank expects a total inflow to the same levels.
According to information from LAFIS with multinationals from different sectors, the world giants have already planned plans to invest heavily in the country.
Hyundai Caoa will open, in 2018, 15 points of sale of trucks in the country. The company's goal is to sell 600 units of the HD 80 model by the end of the year and thus maintain its 4% share in this market.
Ri Happy, with its new One Stop Shop concept store - which intends to offer any children's products, from toys to clothing and stationery - called Mundo Ri Happy, will invest approximately R $ 50 million in 2018 to open 18 units in this model, with sizes between 1,300 and 1,500 square meters.
Renner, the largest fashion retailer in Brazil, inaugurated a store in the city of Dourados. With a total area of 1,600 square meters and an investment of R $ 5.5 million, the unit is located at Shopping Avenida Center. This is Renner's 4th operation in the state of Mato Grosso do Sul and 328º in Brazil.
Condor Super Center will invest R $ 15 million in revitalization, marketing, products and equipment for its new facility in Campo Mourão (PR), following the pattern of its other stores. The company will operate in the premises of the old BIG brand, which will leave the city.
Geolab Indústria Farmacêutica will invest R $ 290 million over the next five years in expanding the unit and developing new products. The company's investment plan, based in Annapolis, provides for the construction of a new plant.
The Boticário Group's Eudora beauty products brand will invest R $ 100 million by the end of 2018. Most will be destined for a new communication campaign, focused on the profile of urban women between 25 and 45 years of age, while the remainder will be used to open product reseller centers for resellers and to open physical stores.
Petz plans to inaugurate 17 new units, this year, with a total investment of R $ 100 million, reaching the mark of 84 stores in 6 states. The forecast is to reach a turnover of R $ 1 billion with the expansion.
Nestlé will invest R $ 5 million in the construction of a factory, in the city of Garanhuns (PE). The unit will pack milk powder in the sachet version.
The world leader in flexible and engineering insulation materials, Armacell, has announced investments for the implementation of its first continuous line of elastomeric foam production in Santa Catarina. The operations of the new plant start in the second half of 2018.
Lucio Ribeiro da Silva, an executive with more than 20 years of experience in the areas of Finance, Controllership and Accounting, hires a profile analysis project and Coach with Márcia de Salvi Pillat, President of United HR and has made the transition to Armacell assuming the position of Finance & Controlling Manager South America.
He decided on a segment change and acknowledged that he was ready to take on his career upgrade. "I met Marcia Pillat, CEO North America of United HR, through a desire for change. Márcia Pillat showed me a way so that I could see the situation in another way, understanding my moment and identifying the safest route. I understood that Coach culture and profile assessment is focused on high performance learning solutions to make assertive decisions. "
The true leading executive needs to train people who are able to think for themselves, be adaptable to overcome adversity, and anticipate change when necessary, especially at the moment of change. Companies are looking for committed executives who are engaged in challenges, able to do their best, says Marcia Pillat CEO North America of United HR